Is X Ending Its Monetization Program? Here’s What We Know
On April 26, 2025, a post by Teekay (@Mr_Teekay001) stirred up major concern among X’s creators and users. His post, which quickly racked up lots of comments, 17 likes, and 6 reposts, bluntly stated: “Nothing lasts forever! X monetization is gone 💔.” Another user, Eddy (@isrealXmedia), replied with a string of crying emojis, capturing the growing sense of disappointment. With even Eddy’s reply pulling in 19 views, the question on everyone’s mind is: has X really shut down its monetization program?
For those who might not know, X’s monetization program has been a key feature for creators. It was designed to reward users based on engagement — views, likes, shares — and became a lifeline for influencers, independent journalists, and digital creators who relied on X both to connect with audiences and to earn income. It was part of X’s broader effort to stay competitive against other social media giants by giving creators a way to make money directly on the platform.
Teekay’s post suggests a sudden and possibly complete end to the program, raising doubts about X’s commitment to its creator community. The broken heart emoji hints at just how much this could impact users who depended on those earnings. Eddy’s tearful reply echoes the general feeling of loss sweeping through the platform.
But is the program really gone? So far, there’s been no official word from X, so it’s hard to say for sure. Over the past few years, X has gone through a lot of changes — from leadership shakeups to policy shifts and new features. The monetization program itself has evolved several times, with changes to eligibility rules and payout structures. It’s possible that Teekay was reacting to something like a major policy change — maybe lower payouts, stricter requirements, or even a temporary pause — rather than a full shutdown.
The timing of all this is important, too. In 2025, the race to support content creators is fiercer than ever, with platforms like TikTok, YouTube, and Instagram rolling out even more ways for users to get paid. If X is really pulling the plug, it could risk losing a lot of its creators at a time when keeping them is more important than ever. On the other hand, X might be shifting focus, perhaps putting more resources into new features — like its AI tool Grok 3, developed by xAI, which aims to enhance how users interact on the platform.
For now, all anyone can do is wait for an official announcement. Creators are encouraged to keep an eye on updates from X and to consider diversifying their income sources just in case. Whether this turns out to be the end of the monetization program or just a bump in the road, one thing’s clear: how X handles its creators will play a huge role in its future.